Tractor
Canned Drink
From storyboards to the final spot, we made creative magic with Tractor’s Latest Organic Canned Beverages.
Category
Product
Drink
Client
Tractor
Directing
Storyboard
Styling
Post-production
High Speed Motion Control
Film
Photography
Art Direction
Production
Creative Direction
Services
Julia Troy / Creative & Director
Marshall Troy / Director & Photographer
Role
The Spot
We pitched, storyboarded, and directed this concept from the ground up, bringing Tractor’s new canned beverages to life through bold, artful storytelling. From sketch to final edit, our vision was to capture the organic and vibrant flavors of each drink.
Ingredient Forward Photography
Our photography approach was just as intentional. We centered every shot around the beverage letting its organic ingredients and flavor-forward design shine. Every detail was styled and lit to draw you in, one gulp at a time.
BTS
Huge thanks to Rep and Producer, Emily Heller at Jellybean Partners for helping bring this to life.
