Popcorn
The Toss
Every snack has its own Signature Moment.
Category
CPG
People
Product
Food
Snack Feature
Popcorn
The Spot
This one is all about the perfect toss.
A playful story about movie nights, snack rituals, and all the strange little ways people eat popcorn when no one’s watching. One piece at a time. Handfuls. Face-stuffing. Tosses from across the room.
And then, the perfect catch.
CPG + Lifestyle Photos
This piece blends lifestyle storytelling with elevated tabletop and product-driven visuals to create a campaign world that feels cinematic, tactile, and unmistakably snackable.
BTS
Credits:
Director & Photographer: Troy + Troy
Props & Wardrobe Stylist: Jessica Zindren
Camera Operator: Savva Svet
First Assistant: Kevin Glazer
Edit: Ian Kalmbaugh
Original Music & Sound: John Merikoski
Motion Graphics: Matt Petrocci
Cleanup & Finish: Jonathan Jelkin
Talent: Megan Malcom
