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Guess
Iconic Blue
A coastline that feels real, but never existed. This campaign blurs the line between natural with a layer of surrealist realism. The kind of place that feels like a memory, or exactly how you want it to exist.
Category
CPG
Fashion
Luxury
Product
Client
Guess
Directing
Styling
Post-production
Photography
Production
Services
Jason Gledhill / Stylist
Julia Troy / Director & Producer
Marshall Troy / Director & Photographer
Role
Motion + Photography
We developed a complete visual system across hero, ingredient, lifestyle, and motion. Each asset builds on the same world, allowing the campaign to scale across platforms while maintaining a singular point of view.
BTS
We set out to build a Mediterranean world in-studio with very splash, every flash captured in-camera. And we had a lot of fun doing it.
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